Data is the primary driver of the digital world and its diverse services. Without protecting the privacy of this data, criminal practices that harm individuals, institutions, and countries will increasingly increase, hindering various development activities. Therefore, data privacy is an integral part of the system of stability of countries and institutions, and one of the inherent rights of individuals, which ensures that they have complete control over the control of personal data, and know how it is used by any party and why.

The awareness content addresses the "National Initiative for Digital Safety"; This is due to the importance of the privacy of digital data for individuals and various business institutions, and the negative repercussions resulting from violating this privacy at all levels; Social, psychological and economic, and the most prominent means of data breach through malicious applications and cyber attacks on email and smartphones, in addition to electronic gaming applications that explain the foundations of personal data protection, and the General Data Regulation as a theoretical basis for data protection, in attractive entertainment formats.

The initiative's awareness content also addresses the most important steps and key tips for preserving important personal and professional data. At the individual level, it explains the importance of protecting privacy via mobile applications, how to preserve personal data, protect the webcam from hacking during electronic use, and the most important recommended settings for maximum protection for phones and tablets.

At the level of important professional data for organizations, the awareness content addresses the principles of information security in the digital society, and the most important foundations followed in protecting digital documents from breach and theft, such as: data encryption, the use of digital document protection programs, and various other methods to protect confidential data from leakage outside the organization.